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How the Peugeot Family Saved Their Car Empire
Season 1
Episode 41
Published 1 month ago
Description
In 2014, PSA Peugeot Citroën was hours from bankruptcy. The French government and Chinese automaker Dongfeng each took stakes, but the real story happened inside the Peugeot family — 200 descendants, a century of control, and a bitter fight over the founding family's stake. This episode drills into how the family's holding company, FFP, restructured its debt, diluted itself, and ultimately survived. We look at the 2014 bailout, the 2021 merger with Fiat Chrysler that created Stellantis, and what the Peugeots own today. A case study in how a family empire can surrender control to survive — and still come out ahead.