Episode Details

The FIFA World Cup is transforming Dallas, bringing three million visitors and unexpected economic lifelines to overlooked neighborhoods. Bars like Las Almas Rotas, tucked in South Dallas, are seeing record crowds thanks to proximity to Fair Park and transit hubs, helping rewrite the area’s reputation. Across the city, small businesses are collaborating to meet demand, turning temporary excitement into lasting community momentum — and proving this World Cup is more than just a game, it’s a chance to shine.

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