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How BBVA Got 120,000 Employees Using AI Every Week
Published 4 weeks, 1 day ago
Description
What if the secret to getting your entire workforce to actually use AI tools wasn't about the tools at all — it was about training? BBVA, the Spanish banking giant, figured this out in a pretty clever way: you can't access any AI tool at the bank until you complete EU AI Act-aligned training first. No training, no ChatGPT. And the result? 105,000 employees enrolled in their Gemini Express program in a single week.
In this episode, we dig into how BBVA scaled AI adoption across 120,000 employees — delivering over 280,000 hours of AI training in 2025, building a 90,000-person internal community of practice, and deploying a network of 750 AI Wizards to keep the momentum going on the frontlines.
The numbers are striking: 83% daily usage among licensed employees, three hours saved per week per person, and a virtual HR assistant fielding 34,000 employee questions a month. This isn't a pilot program — it's a full-scale operating model.
If you're a CHRO or HR transformation lead thinking about your own AI strategy, BBVA's playbook has three concrete lessons worth stealing: gate access on training, build community not just curriculum, and measure usage not just deployment. We break down all three — and why the EU AI Act might actually be the best thing that happened to enterprise AI adoption.