Episode Details
Back to EpisodesHow Taegan Goddard Built a Paid News Subscription Business With Up to 5M Monthly Readers
Description
Taegan Goddard of Political Wire shares how he turned a site with 4-5 million monthly visitors into a more predictable subscription business. He explains why relying solely on programmatic ads can create revenue volatility and how his $80 annual membership helps smooth income.
We also discuss bundling member benefits, such as exclusive analysis, ad-free access, a private podcast, newsletters, games, and community features. Taegan shares pricing lessons, churn-reduction ideas, and explains why publishers may be undercharging their most loyal audience.
Sponsor: Quiet Light
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Links & Resources
Learn more about Political Wire: https://politicalwire.com/
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