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In this episode, ENHANCE welcomes Carey Balogh and Lauren Sleeman from Brand Groupies to delve into the crucial topics of marketing, branding, and the strategic use of podcasts and social media to elevate AEC firms' visibility, reputation, and business growth. Both Carey and Lauren, with backgrounds in fashion PR, share their insights on how their experience with high-end brands translates into helping the AEC industry "get known."

Andy, Carey, and Lauren discuss the evolving landscape of public relations, emphasizing how podcasting has become a modern approach to networking and content generation. They explore the value of authentic storytelling within the often "buttoned-up" AEC sector, stressing that even conservative companies can benefit from sharing their unique narrative. 

This episode is perfect for AEC professionals looking to disrupt traditional marketing approaches, embrace innovative communication strategies, and understand the power of building a strong brand identity in a competitive industry.
Connect and learn more about our fantastic guests:

Carey’s ’s LinkedIn: https://www.linkedin.com/in/careybalogh/

Lauren ’s LinkedIn: https://www.linkedin.com/in/lauren-sleeman-11437982/

Brand Groupies Website: https://brandgroupies.com/

At ENHANCE, we’re dedicated to uncovering the “why” of industry professionals and sharing their unique stories.

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