Episode Details
Back to EpisodesCan Adani do with apples what Mahindra did with grapes?
Description
Adani started buying apples in Himachal Pradesh two decades ago. Not because it wanted to be in the fruit business — but because it wanted to own the cold chain that nobody else was building.
Now the India-New Zealand free trade agreement is about to test Indian apple growers like never before. New Zealand yields 50 to 70 tonnes per hectare. Himachal Pradesh averages 7 to 8.
Adani just expanded into cherries, plums, and peaches — fruits even more perishable than apples. The bet is the same as it always was: whoever controls refrigeration, controls the market.
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