Episode Details

Shownotes

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John Spurlock - Guest

The man behind op3.dev and Livewire.io - From the Great State of New Jersey!

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01 - THE IMPRESSION HEIST — AMP TASK FORCE RATIFIES 4 EXPOSURE DEFINITIONS, NO DISSENTING VOTES

Podnews press release Jun 4: AMP Task Force Introduces Cross-Platform Alternative to the Podcast "Download" — "unified impression guidance for audio and video, advancing impression-based measurement as the medium's primary transaction currency."

Four exposure definitions ratified. JS Jun 4 quote: "the AMP Task Force ratified a new framework with four exposure definitions, with no dissenting votes."

Podcast Play: 30 seconds of content played, audio or video, once per user per session.

Podcast Audience: The number of unique users who had a Podcast Play.

Ad Impression: A commercial begins playing for the user.

Ad Audience: The number of users exposed to an Ad Impression.

They wanted to 'hasten the demand'

Backstory: AMP first emerged May 29 (Podnews) — same day PC20-261 aired — "to confront podcasting's measurement dilemma."

@dave reaction Jun 4 16:12: "RE: [Podnews AMP story] More secretive, back room podcast 'industry' nonsense."

PNWR Jun 5 confirms the cabal-composition critique — James and Sam open the show debating AMP. James: "they also want to define what an impression is" + "we don't have a definition of podcast." Sam: "I don't think podcasting is [defined], we can measure consumption."

PNWR catches the gaps [0:09:00-0:09:30]: "Spotify yes, Acast no, Art19 missing… Apple is already doing that. Apple is already being cut [out]." Same observation @dave made — who's in the room and who isn't.

@js replies @dave on AMP Jun 4: "@dave Dave there were no dissenting votes" — Mastodon-thread confirmation that JS + Dave are on the same page about the consensus-by-cabal red flag.

Discussion: V4V counter-thesis — No Agenda is value-for-value (no impressions, no exposures). Open standards vs industry cabals. PNWR is independent-podcaster-aligned; AMP is platform-aligned.

Podnews AMP Jun 4 press release

Podnews AMP origin May 29

@dave Jun 4 reaction post

JS Jun 4 quote post

PNWR this week (Pod News Weekly Review)

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02 - THE OPEN COUNTERPART — PODCAST INDEX ISSUE #775 (PNWR + @DAVE BOTH ON IT)

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03 - THE WHY BEHIND IMPRESSIONS — "THE FIRST FOUR AND A HALF MINUTES"

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04 - THE PODCASTING 2.0 DATA COLLECTIVE — THE OPEN ANSWER TO AMP