Episode Details

Worthy Strategy head researcher Gretchen Barton joins Way to Win Chief Strategy Officer Jenifer Ancona and Superhost Kerry Eleveld to dive into a rich new ethnographic study of Latinos in South and Southwest. This collaboration between Valiente, Way to Win and Worthy goes far, far beyond the "Latinos aren't a monolith" cliche and digs into how identity shapes these voters and what they genuinely want.