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#860 How Direct Mail Built a Multi-Million Dollar Business

#860 How Direct Mail Built a Multi-Million Dollar Business

Published 8 hours ago
Description

Robert Dow buys and sells raw land across Texas and Oklahoma — mostly sight unseen, almost entirely through direct mail. It's a lean operation built on a simple idea: take infrastructure you already have and point it at a new market.

In this conversation, we get into his direct mail philosophy (why novelty beats clever copywriting, why your letter should be about the reader and not you), how he thinks about capital structure and tax efficiency, and his take on AI — that it's a powerful tool but not a durable moat. The edge still comes from domain expertise and knowing immediately which option is worth keeping.

We also get into personal finance: a self-directed Roth IRA structure that's quietly been one of his best investments, and why most founders shouldn't be doing private deals.

Guest: Robert Dow, founder of Remarkable Land

Sponsor: [wayfront.com/tmba](wayfront.com/tmba)

Thanks to this week's sponsor Wayfront — the AI-ready operating system for productized agencies. One client portal. One team dashboard. All your data, AI-accessible. TMBA listeners get an extra free month on top of the trial at wayfront.com/tmba.

Links:

Dan Kennedy — The Ultimate Sales Letter
Seth Godin — Purple Cow
Seth Godin — Linchpin
Al Ries & Jack Trout — The 22 Immutable Laws of Marketing
Al Ries — Focus
John Ruhlin — Giftology
Donald Miller — Building a StoryBrand
Aaron Ross — Predictable Revenue
Chris Voss — Never Split the Difference
Robert Cialdini — Influence
Alex Hormozi — $100M Offers
Jack Carr —

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