Episode Details

When Seven Moms Start a Business Pour Tous Happens

Published 2 months, 3 weeks ago

Description

This week, Laura is joined by Jennifer Sennott Cram and Erica Buxton, two of the seven co-founders behind Pour Tous Skin, a skincare brand created specifically for tweens and teens. Together, they share the story of how a casual moms’ wine trip turned into a growing consumer brand built by seven women with diverse professional backgrounds and 18 kids between them.

Laura, Jennifer, and Erica dive into the realities of building a startup with friends, balancing motherhood alongside entrepreneurship and corporate leadership, and why healthy skincare habits for kids matter more than ever in today’s beauty-obsessed culture. They also discuss product development, navigating partnerships, learning through entrepreneurship, and how women supporting women can lead to incredible things.

In this episode you will hear:

00:00 – Introducing Pour Tous Skin and the story behind the brand

01:31 – How a moms’ wine trip sparked the business idea

04:02 – Building a company with seven co-founders and defining roles

07:42 – Finding the right formulation and manufacturing partners

09:21 – Bringing a skincare product to market as moms

11:39 – What “safe skincare” actually means for tweens and teens

15:08 – Building healthy self-care routines for kids

16:47 – How social media influences kids’ beauty awareness

18:39 – Watching their own children use the products

19:43 – Growing the brand and breaking through the noise

22:26 – Balancing motherhood, business, and startup life