Episode Details

Welcome back to another episode of the unSeminary podcast. Today we’re joined by John Plake, Chief Innovation Officer and Editor-in-Chief of the State of the Bible research at the American Bible Society. With decades of experience as a pastor, missionary, professor, and researcher, John brings a unique perspective on how people are actually engaging with Scripture and what we should do about it.

• The “movable middle” is growing. // One of the most significant insights from recent research is the rise of what John calls the “movable middle”—millions of people who are open to the Bible but not yet engaged with it. This group has grown by approximately nine million people in recent years. They are curious, interested, and even positive toward Scripture, but they lack the tools, confidence, or guidance to engage it meaningfully. This represents a massive opportunity for churches willing to step in and help.
• People want a guide. // Through focus groups and research, John discovered that many people in the movable middle feel intimidated by the Bible. They struggle with language, context, and navigation. But perhaps most striking is they want help. Contrary to what some leaders might assume, they are not rejecting the church as a guide. In fact, many say, “If we can’t trust the church to help us understand the Bible, what good is it?” This creates a clear invitation for churches to step into a more relational, guiding role in discipleship.
• A surprising discipleship gap. // One of the most sobering findings is that nearly half of weekly church attenders are not regularly engaging Scripture on their own. While churches invest heavily in preaching and programming, many people are not developing personal habits of Bible engagement. John suggests that churches often focus on delivering content rather than equipping people to engage Scripture themselves. The result is a gap between what happens on Sunday and what happens in everyday life.
• From teaching to equipping. // If churches want to close that gap, they must shift from being primarily content providers to equipping environments. This means helping people develop the skills, habits, and confidence to read and apply Scripture on their own. It also requires understanding the real barriers people face, like time constraints, confusion, or lack of community support, and addressing those barriers with practical solutions.
• A new tool for churches. // To help leaders take action, the American Bible Society has developed the “Next Step for Church” assessment. This free tool allows churches to measure spiritual health, Bible engagement, and key leadership behaviors within their congregation. Within a few weeks, leaders receive a detailed, data-driven report highlighting strengths, challenges, and suggested next steps.
• Data that leads to discipleship. // John emphasizes that data is not an end in itself; it’s a tool for better shepherding. By listening to their congregation at scale, leaders can identify patterns, confirm instincts, and prioritize what matters most. The assessment surfaces both what’s working and where growth is needed, giving churches a clear path forward. It also connects individuals to personalized Scripture engagement resources, helping them take their next step spiritually.
• Why Scripture engagement matters most. // Nothing has a greater impact on spiritual growth than a person’s relationship with the