Episode Details
Back to Episodes
173 | How to Price Your Coaching Services
Description
If you’ve ever worried about charging too much, charging too little, or wondered whether anyone will actually pay your rates, this episode will help you think about pricing in a completely different way. In this episode, Joanna shares why pricing is about far more than picking a number.
What if the real question isn’t “What will people pay?” but “What kind of business do I want to build?”
Timestamps
00:00 - Why Pricing Feels So Hard
02:00 - The £5,000 Per Month Exercise
03:00 - Pricing as Business Design
04:00 - The Three-Part Pricing Framework
05:00 - Raising Prices Gradually
06:00 - Building Around Your Life
07:00 - Common Pricing Mistakes
“Pricing isn’t just a number. It’s part of your business design.” - Jo Lott
This episode is a reminder that sustainable pricing starts with clarity, not confidence. When you understand the business you’re trying to build, pricing becomes much easier.
Useful Links
A Blog Post: Coaching Pricing Strategy: Maximise Your Revenue and Build a Sustainable Business
Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026
Learn about The Business of Coaching programme
Download the Free Digital version of Coaches' Planner (NEW edition 2026)
Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches
How to secure more coaching clients' free training
Download the 12 ways to get clients now
Rate and Review the Podcast
If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.
If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
Enjoyed This Episode?
Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.