Episode Details

CrossPolitic One-on-One — Show Notes: Chris Stadler

On this episode of CrossPolitic One-on-One, the Waterboy welcomes Chris Stadler, creative strategist, former University of Oregon instructor, and founder of chrisstadler.com, into the studio to talk about why most marketing fails to win hearts and minds — and how a disciplined, logical creative strategy process gives businesses, churches, and Christian institutions the tools to differentiate, build real meaning, and take the dominion mandate seriously in the marketplace.

Chris breaks down his three-step process — positioning analysis, target audience recommendation, and the creative brief — and the Waterboy explains why your marketing department should be the biggest risk-taker in your company (and why your HR department might need to be fired).

Timestamps

00:00 — Intro & sponsors

02:16 — Meet Chris Stadler: copywriter, professor, brand strategist

05:02 — What a creative strategy process actually does

08:09 — “Price is all your customers care about because you haven’t given them anything else to care about”

10:02 — Step 1: Positioning analysis — how do you match up?

20:56 — Step 2: Target audience — who cares? (Meet CrossPolitic’s “Sam”)

24:14 — How Bud Light skipped the process

25:01 — Step 3: The creative brief — why do they care?

26:39 — Why most companies should fire their marketing department

29:35 — Disney, GE, Cannondale & other case studies

31:38 — Fight Laugh Feast 2026 & closing

Connect with Chris Stadler

Website: https://chrisstadler.com

Email: cstadler@chrisstadler.com

Chris is also a member of the Business Makers Network — join at the link below.

This Episode’s Sponsors

Dominion Wealth Strategies — Financial strategies aligned with biblical principles. From baptism to burial, Dominion’s got you covered. Book your free consultation: https://reformed.money

Story Real Estate — Abundant giving, building legacy, doing things together. Join the team: https://storyrealestate.com (click Menu → Join Our Team)

About CrossPolitic

CrossPolitic exists to put Jesus over Politics and reclaim the public square through bold, joyful, biblically grounded media. We confront the chaos discipling America and build the next generation of Christian media infrastructure. Our mission is simple: all of Christ for all of media for all of America.

Mainstream media is collapsing. Eighty-seven percent of journalists identify as progressive, and even many conservative outlets prioritize profit over principle. Meanwhile, billions of hours of digital content are discipling the world every day. CrossPolitic stands in that gap, producing courageous, entertaining, truth-filled media for households, churches, and leaders across the nation.

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