Episode Details

In this powerful episode of The World’s Mayor Experience, Joshua T. Berglan comes to you from Limbe, Cameroon for a conversation Africa needs — and the world needs.

Before there is chocolate, coffee, rice, sugar, palm oil, cassava, maize, cocoa, or any commodity moving through billion-dollar markets, there is a farmer. There is land, labor, weather, risk, faith, and investment.

The farmer is not the last person in the value chain. The farmer is the first investor.

This episode reframes farmers not as poor people waiting for charity, but as economic architects, producers, nation builders, and the foundation of industries that feed the world.

Joshua explores why farmers often capture the least value from the systems they make possible, why media and agriculture must come together, and how ownership, storytelling, processing, branding, digital platforms, and direct market access can help transform agriculture across Cameroon and Africa.

This is a call to honor the origin of value, restore dignity to producers, and build systems where farmers are seen, respected, protected, and empowered.

The farmer is the first investor.

And the world needs to know their name.