Episode Details

Most positioning advice tells you to get creative. Invent something new. Stand out. Be memorable. But that's not actually how a Category of One gets built, and chasing that approach is why so many experts end up with a brand that feels like a production vs an authentic expression of who they are at what they stand for.

In this episode, Kristin reframes the entire process. Carving out your Category of One isn't a creation exercise.

It’s a four-part excavation process that allows experts to stop competing and play an entirely different game altogether.

WHAT YOU'LL HEAR

• Why the fastest-growing coaches and consultants are going narrow and what the data behind that shift actually signals
• The four excavation points that reveal where your category already lives
• Why trying to be the best in your space is a race to the bottom
• How to bring the breadth of what you do to your Category of One

TIMESTAMPS 

0:00 — Why fastest-growing coaches are going narrow 

1:00 — This is an excavation, not a creation 

1:45 — The Michelangelo/David analogy 

2:45 — What you're looking for: the 4 excavation points 

4:00 — "Is this too much?" the multi-passionate client story 

5:00 — What your Category of One actually is (and what it isn't) 

5:45 — Red Ocean vs. Blue Ocean strategy 

7:00 — You don't need gimmicks, the bikini business coach story 

9:00 — The gap between what's natural to you and hard for everyone else 

10:00 — The referral flywheel: how specialization creates inbound 

13:00 — The data: why the era of the generalist is ending 

15:30 — What's coming in Episode 4 

16:00 — Legacy Builders: the strategic partnership behind this series

Connect with Kristin Constable:

• Instagram: @kristinconstable
• Website: www.soulfulceo.co

✨ This is Episode 3 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series HERE.