Episode Details

As Co-Founder of Caring Across Generations and President of the National Domestic Workers Alliance, Ai-jen Poo has spent decades working at the intersection of policy and culture — because she knows you can't change one without the other. 

A MacArthur Fellow, Time 100 honoree, and author of The Age of Dignity, she's now launching a million-care-conversations campaign and a new production label, Give Not Take Media, to get care stories into film and television at scale. 🩵

In this episode, you'll hear:

• Why culture change has to come before policy change — and what that sequencing means for your organization's communications strategy
• How Caring Across Generations scaled their story strategy, and what it can teach any org about how media scales mission
• How to plug into the 1 Million Care Conversations campaign right now

You'll walk away understanding why story isn't just a communications tool, it's the strategy that shifts culture, changes policy, and moves people to act.

Episode Highlights:

• Ai-jen's grandfather and the personal roots of Caring Across Generations (2:09)
• Changing policy and culture — why you can't do one without the other (6:09)
• Care as infrastructure: the framing that changes the conversation (8:22)
• Why emotional truth drives behavior more than facts (10:35)
• Give Not Take Media and the film Take Me Home at Tribeca (13:21)
• 1 Million Care Conversations campaign — how to get involved (16:01)
• A story of generosity: the donor who honored her nanny (18:07)
• One Good Thing: reach out to a caregiver in your life (20:19)

Episode Show Notes: www.weareforgood.com/episode/716

Series Hub: https://www.weareforgood.com/hopegap

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