Episode Details
Back to EpisodesWhy The Best Brand Strategy is Alignment | Jen Hayes Lee, Head of Marketing and Content at The Bump
Description
What’s the most powerful metric for your brand? Shares.
This week on Brandidly Speaking, Cris Gordon sits down with Jen Hayes Lee, Head of Marketing and Content at The Bump, to unpack how she’s built a brand that parents are actively recommending to one another.
From scaling one of the most trusted platforms in parenting to fostering a deeply engaged community, Jen shares how a clear understanding of brand values and audience needs has been central to creating content that consistently outperforms. In the episode we dive into the role of strategic partnerships and how to choose the right ones, how brands can create content that feels human, and what it takes to scale while maintaining the feeling of a small, connected community.
New podcast episodes drop every Wednesday, hosted by Cris Gordon, Head of Beauty at MMC.
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