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A Million-Dollar Franchise in an Industry Nobody Talks About & You Have Overlooked
Description
Episode 134: It’s one of the most overlooked sectors in franchising—and now it's turned into one of the largest indoor air quality network franchises in North America.
In this episode, Lane Martin shares how he transformed a fragmented duct cleaning industry into a nationally recognized indoor air quality franchise brand, Modern PurAir, and reveals the systems that help franchisees build scalable, recession-resistant businesses.
By listening to this episode, you'll discover:
- How to grow a service business from a single vehicle into a million-dollar operation using proven systems and processes.
- Why combining commercial recurring revenue with residential services creates a more stable and scalable business model.
- The customer experience, technology, and sales strategies that separate top-performing operators from everyone else.
Press play now to learn the exact operational and growth strategies that are helping service business owners scale faster, increase profitability, and build long-term wealth through ownership.
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Timestamps:
00:00 - Intro
01:01 - What problem did you see that you wanted to solve?
06:03 - When did you know that you were ready to expand to the US?
11:27 - What are the differentiators you’re bringing into your space?
20:40 - How did you reconcile using a diesel truck to clean the indoor air?
25:15 - Licensing
25:53 - What’s the average ticket for commercial and residential?
34:55 - Franchisees’ job
40:29 - Does this industry have a head or a tailwind?
42:15 - Item 19
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Links:
Pursuit of Profit episode 40 with Brian Scudamore
Watch the Pursuit of Profit on YouTube!
Book a free consultation with Cliff and Justin: https://uniqode.net/Book-Free-Call
Learn more about Franocity: https://qrcodes.pro/VVKKzV
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Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.