Episode Details

This entrepreneur built a successful email copywriting agency from nothing, scaled it to half a million pounds in revenue, and is now targeting a MILLION by the end of this year.

And… he did it entirely through inbound.

No paid ads, no cold outreach, just genius content on LinkedIn and a reputation built on results.

Then he hired his first employee. Then a second. Then a head of strategy. And suddenly the business that had been growing quietly on his own terms became something else entirely.

His name? Alex Thompson.

He calls it the messy middle. And he is right in it.

How in his startup days - he went from making £80 in six weeks to £4.5k/month almost overnight 🤑

In this conversation, Alex reveals:

-Why he’s BANNED AI-written emails inside his agency

-The clever trick he uses in interviews to CATCH candidates exaggerating their experience 👀

-What scaling actually feels like - not what it looks like on social media

-How he built a £500k agency entirely through inbound, NO ADS

-Why he still reviews EVERY email his business produces personally, even after hiring a team

-Why growing from freelancer to agency owner is psychologically harder than people expect

-The “messy middle” phase nobody talks about in entrepreneurship

Alex has always invested in getting better - a writing coach and a business coach, running at the same time, every single year. The revenue chart tells that story clearly.

Want to understand the secrets to all of this success? In this episode, he reveals all 🚀

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Alex's Links:

https://www.linkedin.com/in/alex-thompson-copywriter/

www.onthekusp.com

www.onthekusppodcast.com

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#DontWorkHarder #BusinessGrowth #SalesandMarketing