Episode Details

What if the way you’ve always advised isn’t the best way to achieve great outcomes for your customers?

Ash Borland is a mortgage broker business coach disrupting the traditional financial advice model. A former mortgage broker, Ash turned to teaching brokers to attract and retain clients using a process that’s based on behavioural economics, neuromarketing and social selling. The result? His clients see six-figure turnovers and better outcomes for their customers.

In this episode, Ash talks to Wayne and Clodagh about how he went from working as a broker in a well-stocked pool to becoming an independent coach figuring out how to generate business leads. He shares some of the processes he teaches to financial advisers, including his pre-frame, frame and reframe approach.

Also in this episode:

• The financial resilience check Ash believes every adviser should do.
• The ‘showing, not selling’ mindset of protection conversations, and how to do it.
• Ash’s career challenges, regrets and hero moment.

Listen now to be inspired by Ash’s enthusiasm and proven successes that could inspire a new approach to financial advice.

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