Episode Details

Whey protein prices are skyrocketing across north-west Europe, hitting 1,700 euros per ton — a fivefold surge fueled by the explosive demand for GLP-1 weight-loss drugs. As users ramp up protein intake to preserve muscle, whey becomes essential, straining supply chains. Big players may weather the storm, but smaller brands face steep cost hikes and tough choices on pricing. Manufacturers are responding with new facilities and protein blends, but shortages loom — some suppliers are already sold out through next year, and a few may even halt production. This is a supply crunch born from a health revolution.

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