Episode Details

On the KMOJ Morning Show, Basketball Hall of Famer & Big3 coach Nancy Lieberman and Prostate Cancer Foundation President & CEO Gina Carithers join Freddie Bell to discuss a powerful new partnership between the Prostate Cancer Foundation and Ice Cube’s BIG3 basketball league aimed at saving lives through early prostate cancer detection. They explain the “Check the Box! Saving Lives Together” campaign, which encourages men—especially Black men who face significantly higher risks—to take three simple steps: talk to a doctor, take a PSA blood test, and learn their PSA score. The conversation highlights the urgent need for awareness, the role sports can play in reaching communities, and how free screening opportunities at select BIG3 events are helping remove barriers to care. Lieberman also shares why using basketball as a platform for health advocacy can inspire action both on and off the court.