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Defining simply what Adobe does
Episode 2434
Published 2 days, 8 hours ago
Description
Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can practically deploy artificial intelligence across customer acquisition and engagement functions. He explains why AI excels at summarization and synthesis but requires human judgment for forward-looking projections, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools.
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