Episode Details
Back to EpisodesHilton Orlando Turns Digital Signage Into Event Revenue
Description
At Hilton Orlando, Glenn Haussman talks with Shannon Butler, Director of Catering and Events, about how the hotel uses Xpodigital for flexible event branding, real-time updates, and incremental revenue through digital signage.
Meeting planners want spaces that feel customized to their programs
Digital signage lets Hilton Orlando update schedules, sponsor messages, sizzle reels, and award content in real time
Xpodigital removes the large upfront investment barrier for the hotel and ownership
Revenue share adds incremental income while improving the planner and attendee experience
Association groups turn signage into sponsor inventory and build revenue for themselves
Xpodigital supports the hotel team on-site and remotely, keeping updates fast and execution tight
Hilton Orlando started with one screen, saw results, and expanded from there
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