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Costco Surges on Value-Driven Demand
Description
Costco just smashed its latest earnings with a 11.6% sales jump and 9.8% comparable growth, fueled by shoppers seeking value as prices rise elsewhere. Membership surged 4.1% with 7% fee hikes, driven by younger online sign-ups and booming digital sales up 21.5%. Gas stations are drawing in new customers who spend more inside. Renewal rates stay sky-high at 92%+, proving loyalty. May sales even accelerated further, up 14.5% overall — their strongest monthly performance since late 2021. Despite potential headwinds like higher gas prices, Costco’s value-driven model is winning big as households prioritize smart spending.
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