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Gen Z Starts Businesses at Record Rates
Description
Gen Z is rewriting the entrepreneurial playbook—half of 18-29 year olds have launched businesses, chasing freedom, purpose, and planet-positive impact. Unlike older generations, they’re fearless, using AI to vet ideas and keep secrets, and leaning on family—especially siblings—for partnerships. With startup costs averaging $15K and Millennials leading the spending, confidence is high: most believe their ventures will thrive for years to come.
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