Episode Details

This story was originally published on HackerNoon at: https://hackernoon.com/perion-ceo-tal-jacobson-says-the-future-of-ad-tech-is-autonomous-execution.
Perion CEO Tal Jacobson explains why advertising is moving beyond AI recommendations toward autonomous execution engines that optimize campaigns in real time.
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The advertising industry is entering a new phase where AI systems do more than recommend optimizations—they execute them autonomously. According to Perion CEO Tal Jacobson, execution engines can adjust budgets, pacing, and cross-channel campaigns in real time, eliminating delays that reduce performance. Platforms like Outmax and Perion One aim to unify signals across social, CTV, display, and DOOH, creating a shared learning layer that continuously improves campaign outcomes. As automation takes over operational tasks, marketers will increasingly focus on strategy, customer understanding, and business objectives rather than manual campaign management.