Episode Details

Cat & Cloud Podcast 

Cat & Cloud Coffee www.catandcloud.com/

From Soil to Service Part 5: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler (contd)- Ep# 453  

In this episode, the team continues the conversation with Marc to explore what great hospitality actually looks like in practice—from cafés to wholesale partnerships. They cover the importance of core promises over rigid SOPs, creating memorable guest experiences, building authentic relationships, and why being a "good hang" is a business advantage. Marc shares insights on partner success, responsiveness, scaling hospitality without losing personal connection, and the role that fun, curiosity, and genuine care play in building lasting relationships. The episode is a reflection on service, culture, leadership, and staying true to the promise of taking care of people.

Chapters 

00:00 - Hospitality Starts with Intent
 03:00 - Core Promises vs. SOPs
 06:00 - Making It Right for Guests
 09:00 - The Spirit of Great Service
 12:00 - Building Strong Wholesale Partnerships
 15:00 - Why Being a Good Hang Matters
 18:00 - Fun as a Business Strategy
 21:00 - Taking Care of People at Every Scale
 24:00 - Growth, Leadership, and What's Next
 26:30 - Relationships Over Transactions
 27:30 - Closing Thoughts with Mark

Cat & Cloud:

Instagram: www.instagram.com/catcloudcoffee/

Webstore: Buy Our Coffee! www.catandcloud.com/

Roasters Choice Subscription www.catandcloud.com/collections/subscriptions

Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. 

The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations. 

Hosted by Chris Baca and Jared Truby

Produced by Casey Ryan

June 2026