Episode Details

If your Facebook profile disappeared tomorrow, what would happen to your business?

In this episode, Facebook community expert Paul Gowder joins us to break down the biggest account security threats creators and business owners are facing right now. From sophisticated phishing scams and account takeovers to unexpected comment restrictions, Paul shares the practical steps you can take today to protect your profile, pages, and community before something goes wrong.

We also explore Meta Verified, two-factor authentication, backup admin strategies, and what creators should do if they lose access to their accounts. Plus, Paul shares his early thoughts on Meta's new Forum app, what it means for Facebook Groups, and several Facebook growth tactics that are working right now, including conversation-based posts, Professional Dashboard insights, and engagement habits to increase reach.

Key Takeaways:

• Turn on two-factor authentication, Advanced Protection, and Meta Verified to secure your account
• Never click suspicious Facebook links, attackers are using legitimate-looking workflows to gain access
• Add a backup admin and regularly audit who has access to your pages and Business Manager
• Build an email list because Facebook can take away access to your audience at any time
• Focus on conversation-driven content and use Facebook's Professional Dashboard to guide your growth

Links, Recs & Resources:

• Paul Gowder: Website | Facebook | Powwows.com
• Don't Have a Daily Facebook Routine? Check out Paul's 10 Day Challenge!
• Facebook's New Forum App (IOS Only)
• Paul uses this tool to capture emails from FB Groups
• Zac Brown: Website | Podcast | Instagram

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