Episode Details

The rainbow flags are missing this June — and the silence is telling. In this Pride Month episode, Zach goes deep on rainbow washing (a.k.a. rainbow capitalism): what it is, where it came from, how it took over Pride, and why corporations are now retreating in record numbers.

From the 1969 Stonewall riots to Subaru's coded 1990s lesbian marketing, from the Bud Light and Target blowups of 2023 to the six-figure sponsorship shortfalls hitting New York, San Francisco, and Seattle Pride right now — this is the honest conversation about what corporate Pride was really about, what we lose when it leaves, and why this painful moment might be the most clarifying one our community has had in decades.

Because Pride didn't start as a party. It started as a protest. And it's finding its way back.

⏱️ Chapters 

00:00 Where did all the rainbow flags go? 

02:00 Stonewall: Pride started as a riot, not a party 

03:30 How corporate America got into Pride 

07:00 What rainbow washing actually is 

09:30 The 2023 turning point: Bud Light & Target 

13:00 The 2026 numbers: a staggering corporate retreat 

15:00 The community fights back: Twin Cities Pride 

18:00 What real allyship actually looks like 

19:00 Where this leaves us

Podcast song by SIXFOOT 5: https://www.sixfoot5prod.com

Apple: https://music.apple.com/us/artist/sixfoot-5/1551774977

Spotify: https://open.spotify.com/artist/5rHMzoU0G0fLhaBsrQiOOY?si=laSZ5hiKTYubJJyhrzf2JQ

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