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How Falling Birth Rates Reshape the Pet Economy
Description
As birth rates fall across developed economies, pet ownership is surging — and the economic consequences are bigger than you think. This episode examines how declining human fertility is reshaping consumer spending, housing demand, and even public policy through the lens of the pet industry. Lucas and Luna explore the rise of 'pet parenting,' the explosion of premium pet products and services, and what pet ownership numbers reveal about broader demographic shifts. With specific data on pet spending growth versus baby product spending, they drill into one surprising case: Japan's pet population surpassing its child population, and what that means for everything from apartment design to inheritance tax. A sharp, data-driven look at the furry side of the demographic transition.