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How Newsletters Are Using Audio Editions to Beat Inbox Fatigue
Season 1
Episode 26
Published 1 month ago
Description
Lucas and Luna dive into the rising trend of audio editions for email newsletters. With inboxes overflowing, writers like Lenny Rachitsky and The Hustle are offering narrated versions of their newsletters — boosting engagement and opening new ad inventory. Lucas breaks down the numbers: a 15-25% increase in time spent per subscriber, and a new CPM model that rivals podcast advertising. Luna asks whether audio cannibalizes the written product, and they explore the production costs, from AI voices to human narrators. The episode also covers how Substack's native audio feature is lowering the barrier for smaller writers. A practical look at whether audio editions are a gimmick or a genuine growth strategy.