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How Newsletters Use Welcome Sequences to Cut Churn
Season 1
Episode 29
Published 1 month ago
Description
Episode 29 of The Newsletter Podcast dives into the neglected art of the welcome sequence. Lucas and Luna break down why most newsletters lose 30-40 percent of new subscribers within the first week, and how a three-email onboarding flow can flip that number. They walk through the exact structure used by Morning Brew's early growth phase — Day 1: deliver on the promise, Day 2: show personality, Day 3: set expectations. They also discuss a 2025 case study from a niche investing newsletter that cut unsubscribes by 22 percent just by adding a single 'what to expect' email. No fluff, just the sequence that makes subscribers actually open the next issue.