Episode Details
Back to Episodes
How Newsletters Are Using Retargeting Ads to Recover Lost Subscribers
Season 1
Episode 31
Published 1 month ago
Description
In this episode, Lucas and Luna explore how newsletter writers are using Facebook and Instagram retargeting ads to bring back readers who abandoned sign-ups or stopped opening emails. They dive into a specific case: a mid-sized marketing newsletter that recovered 12% of lapsed subscribers using a $500 ad spend over 30 days. The hosts break down the mechanics — pixel-based retargeting, lookalike audiences, and ad creative that mirrors the newsletter's voice — and debate whether this tactic works better for free or paid newsletters. Listeners will learn the exact funnel setup, conversion metrics, and why retargeting is becoming a standard tool in a newsletter marketer's toolkit, not just for e-commerce.