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How YouTube Creator Music Transforms Video Licensing
Season 1
Episode 34
Published 4 weeks ago
Description
Lucas and Luna dive into YouTube's Creator Music marketplace, a game-changer for video licensing that lets creators legally use popular songs without the fear of copyright claims. They break down how it works, the revenue split with artists, and why it's reshaping the relationship between creators and the music industry. Using the example of a mid-sized channel that avoided a $2,000 royalty fee, they explain the 'Swap' and 'License' options and what it means for channel growth. Plus, a quick look at how major labels like Universal Music Group are adapting to this new model.