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How a Mobility Scooter Company Scaled Past 100 Million
Season 1
Episode 33
Published 1 month, 2 weeks ago
Description
Episode 33 of Scaling Up with Fexingo tells the story of VeloMobility, a small mobility scooter company that grew from 2 employees to $110 million in revenue across 80 locations in just 7 years. Founders Marta and Diego Santos used a unique 'dealer-to-distributor' model, converting their own retail stores into distribution hubs for independent dealers. Lucas and Luna break down the numbers: how they financed 80+ storefronts with zero venture capital, the unit economics of a scooter at $1,600 versus a wheelchair ramp at $12,000, and why the average store turned profitable in 14 months. They also discuss the key operational decision: centralizing repairs while keeping sales local. A masterclass in bootstrapping within a niche market.