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How the Ferrero Family Built a Nutella Empire Without Going Public
Season 1
Episode 24
Published 1 month, 1 week ago
Description
The Ferrero family behind Nutella, Kinder, and Tic Tac built one of the world's largest confectionery empires while staying fiercely private. In this episode, Lucas and Luna explore how founder Michele Ferrero turned a pastry shop into a global giant worth over $35 billion, and how his sons Giovanni and Piero preserved the company's independence through a unique ownership structure and obsessive secrecy. We look at the family's refusal to IPO, the 'Ferrero model' of reinvestment, and how they navigated the 2024 cocoa crisis. Plus: the recent transition to third-generation leadership with Giovanni Ferrero Jr. and what it means for the company's future.