In this solo episode, I'm exploring the critical role of trust for small businesses in a digital world increasingly shaped by generative AI. I chat through personal experiences, industry observations, and am giving some actionable advice on how brands can navigate the ethical and practical challenges of using AI in marketing and content creation without eroding customer trust.

Key Takeaways

1. Trust is Fragile and Hard-Won
   • Building trust with your audience takes years, but it can be lost overnight through missteps, especially with misleading or undisclosed AI-generated content.
2. The "Trust Recession" and AI Skepticism
   • Audiences are more