Episode Details

While most electric bike companies are folding, Lectric is booming—launching three new brands this year and smashing records with its biggest sales month ever. Bootstrapped since day one, the company is betting on fierce internal competition across its new lines: Juiced Bikes, Juiced Powersports, and premium adventure brand Monarc—all running separate teams but sharing Lectric’s supply chain. Monarc’s new all-terrain bike packs dual batteries and human support, standing out in a market drowning in failures. With no VC backing early on, Lectric’s CEO sees a gap in strong competition—and is doubling down, with more brands possibly on the way.

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