Episode Details

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Are you treating your podcast as one more thing on an already impossible schedule? Are you running a sales process that creates friction at every step when the alternative has been sitting right in front of you?

Today's featured guest has been podcasting for over 11 years and nearly 1,800 episodes. In this conversation, he'll make the case that a podcast, run correctly, removes the sales cycle almost entirely. He also has a lot to say about what it took to step back from working 100-hour weeks in an entertainment agency and into a business that earns a healthy six-figure income on 15 hours a week.

Doug Sandler is the founder of Turnkey Podcast Productions, a podcast production agency, and the host of The Nice Guys on Business, a show he has been running for over 11 years and nearly 1,800 episodes with more than 6 million downloads. Before podcasting, Doug spent 30 years as a Bar Mitzvah MC and entertainment agency owner, running an operation that handled between 700 and 900 events per year. He also wrote the book Nice Guys Finish First, which became the original vehicle for the podcast.

Nowadays, he works roughly 15 hours a week and spends the rest of his time restoring classic cars and trucks.

In this episode, we'll discuss:

• A podcast as a hub of the business

• The decision to stop being the founder who works 80-hour weeks

• Removing the friction from the sale

Apple | Spotify | iHeart Radio

E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

Agency owners who consider starting a podcast tend to frame it as a content commitment: another thing to produce, another distribution channel to manage, another task to fall behind on. Doug's framing is different. He calls the podcast