Episode Details
Back to Episodes2462: AI Won't Fix Your Marketing. It'll Expose It.
Episode 2462
Published 1 month, 1 week ago
Description
Most contractors are rushing to grab AI tools without a plan — and they're about to automate mediocrity at scale. In this episode, Rich breaks down the three biggest AI mistakes contractors make and introduces a first-principles approach that starts with identity, not technology. Learn why who you are matters more than which tools you use — and how to build an AI foundation that actually works.