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The Trucking Bloodbath Isn't Over. It's Just Changing Victims. | Brake Check
Description
Everyone keeps saying trucking is recovering.
So why are carriers still closing their doors?
Why are drivers still frustrated?
Why do brokers think the sky is falling?
And why does it feel like the people making money in freight are playing a completely different game than everyone else?
On this episode of Brake Check, we're cutting through the noise and exposing what's really happening inside trucking in 2026.
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Michael Kroul, CEO of KTI, joins us to discuss freight markets, brokerage, shipper expectations, carrier relationships, technology, automation, and whether brokers will even exist in the next decade.
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Julie Bernard of New Legend Inc. joins us to talk driver recruiting, retention, onboarding, company culture, new equipment, and what drivers are actually looking for in today's market.
We tackle:
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The real state of the freight market
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Why some companies are growing while others are disappearing
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The future of freight brokers and 3PLs
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Driver recruiting myths that need to die
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Why retention matters more than recruiting
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New trucks, technology, and the battle for driver talent
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What trucking may look like over the next 5 years
The freight market is changing.
The winners are adapting.
The losers are making excuses.
The question is simple:
Which one are you?
Sound off in the comments:
Who's under the most pressure right now .... Drivers, Carriers, or Brokers?
And if you're in trucking, logistics, freight, supply chain, or transportation...
Subscribe now because nobody is having these conversations like we are.
#Trucking #Freight #Logistics #TruckDriver #OwnerOperator #FreightBroker #SupplyChain #Transportation #CDL #FreightWaves #BrakeCheck
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