Episode Details

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Welcome to "Beauty and the Biz", where we talk about the business and marketing side of plastic surgery, and how to publish your own book.

I'm your host, Catherine Maley, author of "Your aesthetic practice - What your patients are saying", and consultant to plastic surgeons to get them more patients and profits. ​

Publish Your Own Book

Adding "Author" to your bio can be a game-changer in many ways. It's certainly an ego-boost to see your name on the cover of a book, and others see you differently as well.

But your own book is so much more….

The public sees you as an authority and that gives you prestige and status. It also gives you notoriety and name recognition to differentiate you from other surgeons in the industry.

A book is also great content. Content is king on the Internet, so a book helps your organic SEO efforts, so you are more easily found on the Internet because you'll have a bigger digital imprint online.

But's there's more….

My Own Book Experience

My book, "Your Aesthetic Practice: What Your Patients Are Saying" (https://www.catherinemaley.com/order-my-book-your-aesthetic-practice/) helped catapult my career in the plastic surgery industry.

It gave me credibility and told my audience of plastic surgeons that I was serious about making my mark on this industry.

I got free PR and was interviewed by The New York Times, Newsweek, ABC News and I have sold thousands of books that are sitting on surgeons' desks all over the US as well as digital copies all over the world.

It has gotten my speaking engagements as far away as Saudi Arabia, Australia and the UK and invitations to be a podcast guest.

And my book is actually helpful and adds value to surgeons who want to "better their best" so it's been a gift that keeps on giving.

I use it as a lead generator, so my audience gets a taste of my work and, hopefully, wants more of it in the way of my consulting and training services.

The same would happen for you but in a much bigger way. I only cater to cosmetic surgeons of which there is a limited number.

You, on the other hand, are catering to the public who want cosmetic rejuvenation, so your audience is huge and unlimited. Your book would help you stand out in a crowded marketplace and help consumers choose you over all your competitors.

How to Write Your Book

Write a consumer book that is of value to the consumer who is interested in cosmetic rejuvenation, but be strategic about it to get the most value from your time, money and effort.

For example,

1. Focus

This