Episode Details

Are your kids menus helping drive family revenue…or just checking a box? In this episode of Restaurant Rockstars, Roger sits down with Mick Carr, founder of GrubLab, to explore a new approach to family dining that turns the traditional kids menu into an interactive experience. Using augmented reality, licensed sports and entertainment brands, and rotating collectible content, GrubLab helps restaurants engage kids, improve the guest experience, and create stronger loyalty with families. Roger and Mick discuss why kids often influence where families dine, how experience impacts repeat business and online reviews, and why restaurants that create memorable family moments have a competitive advantage. They also tackle hospitality, service culture, and the balance between table turns and guest experience. If you operate a family-friendly restaurant and want fresh ideas to increase revenue, loyalty and word-of-mouth marketing, this episode is packed with practical insight and inspiration. Our audience Now gets 1st Month Free membership and 100 Free Kids Menus. https://www.grublab.co/rockstars ⭐️ Run a Smarter, More Profitable Restaurant. Discover the proven systems & solutions that drive sales, train staff, and maximize your margins. Join The Restaurant Academy now: https://restaurantrockstars.com/joinacademy Thank you to our sponsors: 🔥 Grub Lab: Grub Lab completely reinvented the kids' menu. Imagine NBA, NFL, and Hollywood brands in augmented reality that brings characters to life right at the table, and collectible menus with your look and logo that rotate every couple of months, so there's always something new. Our audience Now gets 1st Month Free membership and 100 Free Kids Menus. Turn your kids' menu into a real loyalty driver at https://www.grublab.co/rockstars to get started. 🔥 Smithfield Culinary: serves up perfect proteins for every dish and every daypart like Smithfield’s new ready to eat select bacon, Its premium, ready to cook bacon that will elevate your menu and your bottom line. Smithfield Select saves you time, labor and back of house costs all while satisfying your guests. When you partner with Smithfield, you serve what you love and your guests will love what you serve. To order or more information go to: https://www.smithfieldselect.com 🔥 Owner.com: Owner.com runs automated marketing campaigns for your restaurant that send personalized offers, order reminders, promotions, and new menu announcements automatically to your guests. So your marketing works for you every single day.And here’s the real power move: Owner.com gives your restaurant your own branded app. Go to https://www.owner.com/rockstars 🔥 ZivZo Marketing, Advertising & Video Production: ZivZo is not only a full service marketing agency, but restaurant industry pros specializing in animation and video production that brings your restaurant to life. Go to https://www.zivzo.com