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Jordi Romero, Founder and CEO at Factorial: Factorial raised $150m at a $2.5b valuation
Description
Factorial just raised $150m from General Catalyst at a $2.5bn valuation as the company enters its next phase as an AI-native business. The new capital will be used to accelerate growth through acquisitions across Europe.
Jordi Romero is Founder and CEO of Factorial, which recently turned 10 years old. He believes AI is changing how software companies serve their customers and sees Europe as one of the best places in the world to build a technology company.
The Scaling Europe show is presented by Deel. Check them out here:
https://get.deel.com/ruynb7o4lfjk
Sponsors:
Mishcon: https://www.mishcon.com/pop-ups/scaling-europe
Chargebee: https://www.chargebee.com/events/beelieve/london/2026
SurrealDB: https://surrealdb.com/
Airwallex: https://www.airwallex.com/uk?utm_source=other&utm_medium=partner_referral&utm_campaign=v01_emea_multi_ib_dg_prtmk_mofu_scalingeurope
Timestamps:
0:00 - Introduction
0:21 - General Catalyst invests $150m in Factorial
1:10 - Why raise capital now?
2:28 - The relationship with General Catalyst
3:55 - How the Customer Value Fund works
5:24 - From HR software to AI-native workforce operations
9:00 - Leading AI transformation inside a company
11:18 - Why Europe is a great place to build
13:16 - Barcelona’s startup ecosystem
15:52 - Lessons from Silicon Valley
18:21 - Building a company for the long term
19:57 - What Factorial looks for when hiring