Episode Details

George Gregan is a World Cup-winning rugby legend — but his second act might be even more interesting. After retiring from professional sport, George became Chairman and Athletic Director of FSU (Fitness Solutions), the parent company behind PTP Fit, one of Australia's most recognized performance training brands. PTP's lineup spans resistance bands, PowerTubes, the Total Resistance System, foam rollers, yoga mats, and more, backed by free programs and video tutorials that support the full training journey. Under the FSU umbrella also sits Australia's most comprehensive yoga and Pilates brand, offering premium mats and Pilates equipment designed for serious practitioners. And alongside all of that, George co-founded Bahe, a recovery and grounding footwear brand rooted in wellness. Together, he has built a portfolio that touches nearly every corner of the fitness and wellness product space.

Now he's setting his sights on the United States, and he's doing it in real time.

In this episode, George joins host Krissy Vann to talk about the journey from athlete to entrepreneur, the lessons learned building across multiple product categories, and why success in Australia doesn't automatically translate into a blueprint for America. If you're scaling a brand, entering a new market, or navigating the challenges of product-based businesses in the fitness and wellness space — this conversation is for you.

🎙️ All Things Fitness and Wellness (ATFW) is a B2B podcast covering the business of fitness, wellness, gyms, studios, technology, investment, and industry trends.

Connect with George Gregan: https://www.linkedin.com/in/george-gregan-42596662/

Connect with Bahe: https://bahe.com.au/

Connect with PTP Fit: https://us.ptpfit.com/pages/about-ptp