Episode Details
Back to EpisodesGoogle Finally Catches Bing on AI Visibility — and Microsoft Confirmed The FSA Framework
Description
📬 You like this podcast? You’ll love the newsletter.
Join the weekly 3-2-1 on AI search + marketing: subscribe
This week, two updates landed that look like product news but are really a maturity moment for AI search. Google launched its long-awaited Generative AI performance reports in Search Console — a dedicated view of how often your pages appear in AI Overviews and AI Mode. And Microsoft announced Web IQ, a grounding system built not for people, but for AI agents. One shows you the scoreboard. The other rebuilt the engine room. Cassie breaks down what each one actually does, where the catch is, and why Web IQ independently confirms everything the FSA framework has been saying.
What we cover:
- Google's new AI performance reports — and why it's impressions-only (no clicks, CTR, position, or query data)
- The new opt-out toggle that lets you leave AI features without hurting your rankings, and why the UK is first
- A callback to Episode 34: Google catches up to Bing roughly four months later
- Microsoft Web IQ explained for people who'll never touch an API
- How Web IQ maps cleanly onto Freshness, Structure, and Authority
- The one action to take this week
If you're listening to this and thinking I need someone to lead this for me, that's what I do.
I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com.
Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/
Let’s connect:
LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com