Episode Details

Most of us know Asheville as beer city, foodtopia, a playground for retirees and 14 million visitors a year. Jeffrey opens by updating that picture. Eighteen months out from Hurricane Helene, which hit on a Friday in late September 2024, the data is starting to come in. The long-term employment hit was about half that of COVID. Decades of population growth stopped in 2025 and even declined for the first time, but the in-migration that remains is now strongest among 25-to-34-year-olds: prime working-age professionals, not retirees. Jeffrey walks through what’s back (Biltmore Village, the River Arts District, High Wire’s new year-round pickleball courts) and what’s gone forever, and lands on a word he keeps coming back to: optimism.

From there, we steer into the heart of the episode: Optimist Ventures and the funding mechanism Jeffrey invented, the SPA note. The origin story is its own lesson in adaptation. Optimist began as a half-million-dollar grant from the Dogwood Health Trust. Then Helene hit, and within the same week a founder in the program, Ginger Frank of Poppy Popcorn, called wanting to commit $100,000, but to a grant program, not a fund. Rather than walk away, Jeffrey spent days thinking until he landed on a hybrid: half the capital as grants and philanthropy, half in a for-profit vehicle for accredited investors, with every for-profit dollar matched by a donation.

Boom: enter the SPA or shared profit agreement. 

The conversation closes on what’s next, whether this model can scale to Charlotte or Raleigh, and a heartfelt ask about how the rest of the state can help Asheville finish its recovery. 

Highlights

• Moneyball the Portfolio: Instead of chasing one home run, Jeffrey set out to build a book of “singles and doubles”… companies that just need to survive six years. 
• The VC / Ecosystem-Builder Dissonance: An ecosystem builder is measured on jobs and revenue creation, not outlier exits.
• The SPA Note, Decoded: A “Shared Profit Agreement” combines a SAFE capped at 3.6% of a $1M valuation with a shared earnings agreement. 
• The Investor Pitch: Every LP dollar is matched by a donation. But the real sell is community impact.
• Applied Technology vs. Developing Technology: The program defines “tech-enabled” broadly. 
• The Funding Runway: Approximately $225M is flowing into the region through HUD programs, with $17M dedicated to small-business grants. 
• A Curriculum Built on Competencies, Not Basics: The accelerator is built around entrepreneurial competencies, including opportunity recognition, resilience, and network-building. 
• The North Carolina Hallmark: “It’s not a zero-sum game. We’re all trying to grow the size of the pie.”

The best founders, and the best fund builders, figure out the structure nobody else was willing to be patient enough to design. Jeffrey did exactly that. Enjoy the conversation.

Timestamps

01:52 Scot's intro: SPAs, Asheville, and a new funding mechanism

04:31 Meet Jeffrey Kaplan

04:50 Asheville, the loading-dock office, and a Russian-nesting-doll of titles

06:31 Jeffrey's background: Florida, intrapreneurship, and Anthware

10:13 Eighteen months after Hurricane Helene

13:14 The economic data: jobs, population, and a younger in-migration

14:50 Is Biltmore Village back?

17:31 The River Arts District rebound

18:01 Asheville's startup ecosystem and why it's so CPG-heavy

21:21 The Fresh Market CEO and the "buy local" effect

22:42 Asheville's tech wins: Craft Peak, Sprin, Level.io, SDV

24:40 How Optimist Ventures came to be

25:19 The VC vs. ecosystem-builder cognitive dissonance

27:03 "Moneyball the portfolio": singles and double