Episode Details

AI is everywhere in retail right now — but are you actually using it in a way that's helping your business grow, or could it quietly be working against you?

This episode features a free downloadable resource. Go to http://resilientretailclub.com/ai to claim it.

Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly. And in this episode of the Resilient Retail Game Plan, I'm sharing the honest picture of how independent retailers are actually using generative AI in 2026.

According to government data, just 16% of UK businesses are formally using AI — yet surveys suggest up to 80% of SME decision-makers have tried it in some form. The reality? Most people are using it to write emails faster, draft product descriptions, handle awkward customer messages, and generate ideas. And that's where it genuinely shines.

But there are pitfalls too. I'm talking through the messy data problem that makes AI-powered sales analysis fall flat, the real concerns around AI imagery and brand trust, what I think went badly wrong with AI content (including something from my own business that I'm still mortified by), and why leaning on AI for big decisions might be giving you confidence you haven't earned.

If you want to use AI smarter — and stay distinctly, unmistakably you — this episode is for you.

In this episode:

• How retailers are really using AI in 2026 — the stats and the reality

• Product pages, agentic AI, and why clarity beats fluff

• The messy data problem and what to fix first

• AI customer service: the triage approach that works

• AI imagery — the jury's still out, and here's why

• What NOT to use AI for (including fully AI-written content)

• The voice note / brain dump method that keeps your content sounding like you

• The confirmation bias problem with using AI for decisions

CHAPTERS:

00:01:25 How Retailers Are Using AI Right Now

00:07:32 Customer Service, Data & AI Imagery

00:13:43 What Not to Use AI For — and the Voice Note Method

Connect with Catherine:

LinkedIn: https://www.linkedin.com/in/catherineerdly/

Podcast: resilientretailclub.com/podcast

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