Episode Details

What do you do when your business loses nearly $1 million?

In this episode, Brett McCollum opens up about one of the toughest seasons of his entrepreneurial journey. He shares how a series of business decisions led to significant losses, the lessons he learned through the process, and how taking full ownership helped him rebuild this business.

Listen and enjoy the show!

You’ll Learn How To:

• Evaluate your business instead of relying on best-case scenarios
• Improve sales by setting clear expectations
• Build confidence that improves sales performance
• Stay resilient during difficult business seasons

What You’ll Learn in This Episode:

• (01:14) Brett's reflection on losing nearly $1 million in business
• (02:28) Stepping back and being completely honest about messing up
• (03:14) The biggest lesson he learned during his toughest season
• (04:49) Advice for coaches struggling in today's market
• (06:21) Authentic reality check about your business performance
• (08:42) What people should be doing differently from a sales perspective
• (08:55) Reducing buyer's remorse after a sale
• (10:44) How setting expectations improves retention and results
• (11:37) Confidence remains one of the most powerful sales tools
• (12:27) Brett's thoughts on joining masterminds and communities

Who This Episode Is For:

• Business owners who are facing business challenges
• Real estate investors who want to improve leadership and accountability
• Coaches who want to build confidence with their clients

Why You Should Listen:

Brett's story is a powerful reminder that success isn't about avoiding mistakes but about how you respond when things go wrong. It offers practical lessons on resilience, sales, leadership, and personal accountability.

Connect with Brett McCollum:

• Instagram: https://www.instagram.com/brett_mccollum/ 

Resources: 

Apply now for Coaching Inc.’s private mastermind at coachinginc.com